Christmas Choir sing at world's biggest LEGO store
On 9th November 2023, Some Voices professional choir performed at LEGO Group’s Christmas launch event at their flagship Leicester Square store. Our singers serenaded guests and shoppers with top festive pop tunes and even got to dance with some life-size LEGO figures.
Some Voices professional events choir is still taking bookings for the festive season - find out more on our Events page.
The LEGO festive event was attended by celebrities including Kimberley Walsh, Joe Swash, Greg Rutherford, Hannah Spearritt and many more, along with their families. Guests took part in big LEGO Snow Throw, an interactive digital snow ball throwing game where shoppers in London compete with others in New York.
The event was held in partnership with Save the Children and featured the LEGO Group’s annual Build to Give initiative – where LEGO fans from anywhere in the world can build a heart from LEGO bricks and upload it to social media with the hashtag #BuildtoGive. For each creation shared, the LEGO Group will donate a set of bricks to a child in need through charity partners including Save the Children. This year’s ambition is to donate more than two million sets worldwide.